Workshop “How to create new business in a creative way and how to organize that?”
We would like to invite you for the workshop “How to create new business in a creative way?” on September 21th from 09:30 – 12:30.
The aerospace sector has a longstanding history of innovations that have led to very efficient and safe air transport solutions and systems. These developments followed either from a corporate led product development approach or government involved R&D activities. However, the nature of the developments have led to incremental improvements only. Also these innovations mainly have been technically oriented, whereas the ‘business-development side’ too often has been neglected.
The current market challenges (business and societal) require more disruptive innovations without jeopardizing our safety record and adding too much cost to air transport. In the meantime, we are still recovering from the COVID crisis and continued to work on the challenges of the climate crisis. For some companies this means diversification and adaptation to a non-kerosine based environment, for others it offers opportunities to develop new systems, materials, and digitalization of processes that fit the future air transport market needs.
A complicating factor is formed by the very high level of specialization in our sector and the international market. On one hand it offers a lot of ideas but it also complicates cooperation. This raises questions like: How do we resolve barriers of misalignments in business models? Who leads? Do we need new business models and cooperation models? And if yes, how can we develop these?
In the meantime the Mobility Recovery Fund proposals have been issued based on new combinations of companies and institutes. And now we have started working on a comprehensive Growth Fund proposal for the long term. But nevertheless the opportunities these funds provide, we have also to develop our cooperation within the sector and with our customers and suppliers in the rest of the world.
In our first meeting we concluded that open innovation concepts could help to define these paths towards the future. It was also shown that open innovation does not exclude a sound basis for business agreements between the parties involved. Therefore we organize this meeting, building upon the insights and results of the first and aiming to translate the open innovation concept into practical and actionable pathways.
Objective of the workshop:
Develop insights in how to use open and collaborative innovation methods towards disruptive innovations for our sector to meet the technology and business development targets.
Many companies/SMEs need to innovate their products/services because they:
- Are forced to change their product/market combination due to the energy transition (making it more sustainable);
- Have been hit hard by COVID19 and have discovered that it is important to diversify (different markets).
During the workshop you will look together with other companies/SMEs on how you can achieve (cross sectoral) cooperation through open innovation and research where you can strengthen each other.
In particular, we invite SMEs in the aerospace, airport development, automotive, maritime and energy sectors to participate in the meeting
- Inventory of concrete ambitions and concerns (based on recap of the first meeting, more in depth and specific)
- Discussion in small groups with guidance from HND’s open innovation experts on how to address the innovation challenges (technological, business model)
- Recap in small groups of concrete actions participating members have defined for themselves, who they need to partner with and how to organize this
- Close out with an overview of results and possible follow up actions
For the workshop we have reserved the auditorium of Yes! Delft, Molengraaffsingel 10 in Delft.
Participation is free of charge
The workshop is made possible by a TKI HTSM grant
We hope to welcome on September 21th!
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